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     Serving the Horticulture Industry Since 1899
The SNA Conference Speakers

Monday & Tuesday, January 8 & 9, 2018        
Preceding the Mid-Atlanta Nursery Trade Show (MANTS)

Baltimore Convention Center
One West Pratt Street
Baltimore, MD 21201
www.bccenter.org

Scheduled for Monday and Tuesday, January 8 and 9, before the opening of MANTS on January 10-12, The SNA Conference, will feature a stellar cast of speakers – keynote sessions, plant conference, research conference, and roundtable discussions – meaningful topics relating to economic conditions, legislative and regulatory issues impacting your business, new plants coming to market, and the latest in horticultural research.

The SNA Conference provides the perfect platform for the grower, landscaper and retailer to connect, collaborate and gain new insight. Make plans now to attend this exciting new event – on Monday and Tuesday before the opening of MANTS at the Baltimore Convention Center.

Take a look at our exciting speaker lineup  below!
Click on speaker photo or name for date, time, topic description and bio.

 Alphabetical List of Speakers


Southern Plant Conference
Monday - Session 5
2:00pm - 2:25pm
Shannon Currey, Marketing Director
Hoffman Nursery, Rougemont, NC

A New Perspective with Green Infrastructure
Plants for green infrastructure (GI), and the expertise to grow and maintain them, offer our industry new opportunities. But capitalizing on GI requires thinking differently about plants and the value they bring to projects. Shannon will provide an overview of GI and the factors that drive its implementation using Hoffman Nursery’s palette of grasses and sedges to highlight the role plant functionality plays in growing for and promoting this expanding market.
   

Southern Plant Conference
Monday - Session 7
3:00pm - 3:25pm

Raymond J. Evison, OBE
The Guernsey Clematis Nursery Ltd and Raymond J. Evison Ltd, Guernsey, Channel Islands, GB

Clematis for Today's Gardens
Raymond will reveal how his companies work on the world scene for the supply of over 2 million young clematis plants annually. He will share his ideas of where clematis can be grown in the modern garden – both large and small. He will also explain how new clematis have been breed and developed for the world's new gardening consumers, who are unaware of the needs of plants, but wish to have their lives and properties improved.

 
   

SNA Conference
SuperSession
Monday
9:00am - 9:45am
 
Dr. Charlie Hall, Professor and Ellison Chair
Texas A&M University, College Station, TX

The Forecast – A Preliminary Outlook for the Spring Season
Dr. Charlie Hall, the nation's foremost green industry economist, will team up with Dr. Marco Palma to provide insight on the outlook for the spring season. Should you hold back, stand status quo, or see this time of uncertainty as a time of opportunity? What impact will housing trends have on the economy? How will Generation X impact the market as the Baby Boomers are retiring? What will the 2018 spring season look like and how will it impact your business? Structural changes in the industry will also be discussed, along with strategic implication for growers, service providers, and retailers. Don't miss this tag team of economic experts in a virtual conversation providing a glimpse of the forecast!

  

Southern Plant Conference
Tuesday - Session 11
11:00am - 11:25am

Heidi Hesselein, Vice President
Pleasant Run Nursery, Allentown, NJ

New and Classic Ornamentals for Eastern Landscapes
At Pleasant Run Nursery we are constantly searching for new options for quality, function and beauty. We also emphasize the strengths of older “work horses” which may have disappeared from the current palette. Part of our focus is also devoted to garden-worthy natives to achieve more sustainable landscapes through proper plant selection. We trial many of the new cultivars being introduced into the market place to determine which are definite improvements on earlier selections, and which are “the same old song” under a new name.



   
 
Southern Plant Conference
Monday - Session 2
10:30am - 10:55am
Hayes Jackson, Regional Extension Agent
Alabama Cooperative Extension Service, Anniston, AL

Pushing the Limits to Expand Your Plant Palette
A true plant geek, Hayes can never have enough plants in his collection. Pushing the limits on plant hardiness and utilizing microenvironments has become a permanent practice in his personal garden and at the newest botanical garden in Anniston, Alabama where Hayes is director. Take a quick peek into the madness of horticulture heresy of ignoring the climate zone map and see some of the exciting results of experimental gardening over three decades in what is supposed to be the northern fringe of USDA zone 8.

   

Southern Plant Conference
Tuesday - Session 12
11:30am - 11:55am
Mark Krautman, Owner
Heritage Seedling, Salem, OR

Opportunities to Unite Plant Geeks and Conservationists

Although most nursery-grown plants are used in a constructed, urban landscape, they originated long ago from attractive, wild-collected plants. As habitat destruction and climate change threaten and fragment this resource, why should we care? How might nursery professionals take a more active leadership role in plant conservation in their region? What specific steps might each of us take to protect 2 or 3 wild genera of plants we’re passionate about that are locally threatened – or even endangered? Can nursery professionals afford to cede leadership on this critical issue to institutions only, to agencies and non-profits? READ MORE.

   

Southern Plant Conference
Tuesday - Session 10
10:30am - 10:55am

Brent Markus, Owner
Rare Tree Nursery, Silverton, OR

Conifers and Maples from the West Coast to the East Coast
Brent has made a name for himself in the world of Conifers and Maples. He started Rare Tree Nursery in 2007 (at the age of 24) in Silverton, Oregon. Rare Tree Nursery supplies hundreds of varieties of dwarf conifers and Japanese maples to garden centers and landscapers throughout the U.S. Over the years, business has grown from one employee to 25 and Brent is launching a revolutionary nursery in 2018 - InstantHedge. READ MORE.

   

Southern Plant Conference
Monday - Session 6
2:30pm - 2:55pm

Bill McLaughlin, Curator of Plants
U.S. Botanic Garden, Washington, D.C.

Beyond Echinacea:  Native Plants Awaiting our Attention, Breeding and Selection
The drive toward planting natives is not a fad, but a direction that will continue to expand in the market. While inkberry holly, clethra and echinacea cultivars are almost ubiquitous in landscapes, gardeners will continue to seek the new and different, the ecologically positive, and the beautiful. Through increased knowledge of species needing our recognition, the industry is brimming with opportunities using plants that are literally at our doorstep.

   

Southern Plant Conference
Monday - Session 1
10:00am - 10:25am

Dr. Richard Olsen, Director
U.S. National Arboretum, Washington, D.C.

The Legacy of Plants and People and the Future of New Plants
New plants are often old plants rediscovered, revisited, or recreated to fit modern needs and opportunities. Botanical collections are a living repository where enterprising individuals can mine the vast diversity of the world’s flora for enhancing cultivated landscapes. New is a perspective, rooted in an individual’s experiences and relationships, and Dr. Olsen will share his views as a plant breeder turned Director of the National Arboretum.

  

SNA Conference
SuperSession
Monday
9:00am - 9:45am

Dr. Marco Palma, Associate Professor & Extension Economist
Texas A&M University, College Station, TX

The Forecast – Economic Indicators Impacting Our Industry
Dr. Charlie Hall, the nation's foremost green industry economist, will team up with Dr. Marco Palma to provide insight on the outlook for the spring season. Should you hold back, stand status quo, or see this time of uncertainty as a time of opportunity? What impact will housing trends have on the economy? How will Generation X impact the market as the Baby Boomers are retiring? What will the 2018 spring season look like and how will it impact your business? Structural changes in the industry will also be discussed, along with strategic implication for growers, service providers, and retailers. Don't miss this tag team of economic experts in a virtual conversation providing a glimpse of the forecast!
  
SNA Conference
SuperSession
Tuesday
9:00am - 9:45am
 
Craig Regelbrugge, Senior Vice President — Industry Advocacy & Research
AmericanHort, Washington, D.C.

The Players – Capitol  Hill Report

With a new administration and a new Congress, AmericanHort's Craig Regelbrugge is busy in Washington, D.C. keeping up with the ever-changing political landscape on Capitol Hill. Regulatory relief, major infrastructure spending, tax cuts and reform, and health care are all areas of great concern. But the issue of greatest uncertainty and anxiety in the coming year will be labor. Craig advocates for horticulture every day on Capitol Hill, protects our industry's interests and educates us. He will provide an insiders view of what we may expect from Capitol Hill, the players to watch, and the issues affect our industry the most.
   

Southern Plant Conference
Monday - Session 8
3:30pm - 3:55pm

Kim Shearer, Tree and Shrub Breeder and Manager of New Plant Development Program
The Morton Arboretum, Lisle, IL

Chicagoland Grows® a Greener World

Chicagoland Grows® is a non-profit plant introduction program that stems from a collaboration between Chicago Botanic Garden, Morton Arboretum, and the Ornamental Growers Association of Northern Illinois. Come learn about the trees introduced through Chicagoland Grows® from The Morton Arboretum, and how we strive to make the world a greener place through our New Plant Development Program.

   

Southern Plant Conference
Monday - Session 3
11:00am - 11:25am

Rupert Spaargaren
W.J. Spaargaren, BV, 
Boskoop, Holland

European Trends Can Change the Nursery Industry
Green is the most colourful colour and the change to new green is opening a new trend in demand in plants and use of plants. Learn how European trends can change the nursery industry as Rupert shares his knowledge of the international market – plant by plant.

   

SNA SuperSession
Tuesday - 2:00pm

Danny Summers, Board Advisor
Southern Nursery Association, Acworth, GA

SNA SuperSession – The Game Plan (Leveraging the Takeaways)
In this final wrap-up, Danny will review where we've been and what we've learned over the past two days and how we can best leverage the synergies created at this SNA Conference. After two days of stretching our minds and expanding our vision, it's time to challenge ourselves to reach new heights in 2018 – and beyond!

   

Southern Plant Conference
Tuesday - Session 9
10:00am - 10:25am

Angela Treadwell-Palmer, Co-Owner
Plants Nouveau, West Newbury, MA

The Challenges of Bringing New Plants to Market
Competing companies working on the same genus, other new plant companies going behind your back to visit your breeders, box store shipping requirements, general lack of consumer knowledge, and cheap prices; these are just some of the challenges we face in bringing new genetics to market. Gone are the days of the Knock Out® Rose and the first orange coneflower, when every nursery from here to Poland was calling to be the first ones to carry the product. Today's market is oversaturated with new plants and new plant look-a-likes, making it super challenging to actually find anything truly new and novel. READ MORE.

  
 
Southern Plant Conference
Monday - Session 4
11:30am - 11:55am

Paul Westervelt, Annual & Perennial Production Manager
Saunders Brothers Nursery, Piney River, VA

The New Perennial Movement and Why It Matters
While much of the industry is focused on the latest and greatest, compact, spring blooming whatever, there’s a counter movement afoot. A movement that embraces a more natural look, a different pallet of plants (and scads of them on tight centers) all while creating beneficial habitat and food for pollinators. It seems like a no-brainer, but how do we capitalize on it?Don't miss this eye-opening session! READ MORE.

   
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