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SNA SuperSessions

Monday, January 8, 2018    |   9:00am - 9:45am
Tuesday, January 9, 2018   |   9:00am - 9:45am
Tuesday, January 9, 2018   |   2:00pm - 3:00pm  
Level 300, Room 340



Dr. Charlie Hall


Dr. Marco Palma
    
Monday, January 8, 2018   |   9:00am - 9:45am   

The Forecast – A Preliminary Outlook for the Spring Season


Danny Summers will set the stage for this opening session as Dr. Charlie Hall, the nation's foremost green industry economist, teams up with Dr. Marco Palma to provide insight on the outlook for the spring season. Should you hold back, stand status quo, or see this time of uncertainty as a time of opportunity? What impact will housing trends have on the economy? How will Generation X impact the market as the Baby Boomers are retiring? What will the 2018 spring season look like and how will it impact your business? Structural changes in the industry will also be discussed, along with strategic implication for growers, service providers, and retailers. Don't miss this tag team of economic experts in a virtual conversation providing a glimpse of the forecast!









Craig Regelbrugge
 
Tuesday, January 9, 2018   |   9:00am - 9:45am   

The Players – Capitol Hill Report

With a new administration and a new Congress, AmericanHort's Craig Regelbrugge is busy in Washington, D.C. keeping up with the ever-changing political landscape on Capitol Hill. Regulatory relief, major infrastructure spending, tax cuts and reform, and health care are all areas of great concern. But the issue of greatest uncertainty and anxiety in the coming year will be labor. Craig advocates for horticulture every day on Capitol Hill, protects our industry's interests and educates us. He will provide an insiders view of what we may expect from Capitol Hill, the players to watch, and the issues affect our industry the most. Don't miss this informative session!


Danny Summers 
Tuesday, January 9, 2018   |   9:00am - 9:45am   

The Game Plan – Leveraging the Takeaways

In this final wrap-up, Danny will review where we've been and what we've learned over the past two days and how we can best leverage the synergies created at this SNA Conference. After two days of stretching our minds and expanding our vision, it's time to challenge ourselves to reach new heights in 2018 – and beyond!


Don't miss the SNA SuperSessions!

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SNA Conferencehttp://www.sna.org/event-2411639/Registration

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