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The SNA Conference 2020 Speakers


Monday, January 06, 2020    |    1:00pm - 5:00pm
Tuesday, January 07, 2020   |    9:00am - 4:00pm

Preceding the Mid-Atlanta Nursery Trade Show (MANTS)


Baltimore Convention Center
One West Pratt Street
Baltimore, MD 21201

Scheduled for Monday and Tuesday, January 6th and 7th, before the opening of MANTS on January 8th -10th, The SNA Conference, will feature a stellar cast of speakers – keynote sessions, plant conference, research conference, and roundtable discussions – meaningful topics relating to economic conditions, legislative and regulatory issues impacting your business, new plants coming to market, and the latest in horticultural research.


The SNA Conference provides the perfect platform for the grower, landscaper and retailer to connect, collaborate and gain new insight. Make plans now to attend this exciting new event – on Monday and Tuesday before the opening of MANTS at the Baltimore Convention Center.

Take a look at our exciting speaker lineup  below!



 
2020 Alphabetical List of Speakers




SNA PLANT CONFERENCE
MONDAY, JANUARY 6, 2020
Session 4
3:45pm - 4:10pm
Anthony Aiello, Horticulturist
Morris Arboretum of the University of Pennsylvania, Philadelphia, PA

The Role of Plant Exploration and Living Collection in the 21st Century

Tony will discuss how domestic and international plant collecting can expand our range of plant choices and address environmental and biological challenges currently facing plants in a variety of landscapes. He will describe the process of plant exploration and illustrate how living collections provide a reservoir of potential new introductions. Among other collections, he will highlight work on adelgid-resistant hemlocks, potential EAB resistant ashes, and trees for a warmer climate.

Anthony Aiello is The Gayle E. Maloney Director of Horticulture and Curator at the Morris Arboretum of the University of Pennsylvania, where he has managed the Morris Arboretum’s historic gardens and living collections since 1999. He has participated in plant collecting trips to, China, Japan, Europe, and the U.S. to find novel plants suitable for growing in the eastern U.S. He has a B.S. from Cornell University and M.S. from Purdue University. For many years chaired the North America-China Plant Exploration Consortium (NACPEC) and actively participates the PCN’s Acer and Quercus curatorial groups. A native Philadelphian (and long-suffering Philly sports fan), he has written extensively about his travels, a variety of trees and shrubs, and the history of horticulture.

More about Anthony Aiello:
http://www.morrisarboretum.org
https://penntoday.upenn.edu/news/1how-morris-arboretum-working-extend-cherry-blossom-season

   


SNA PLANT CONFERENCE
TUESDAY, JANUARY 7, 2020
Session 5
9:00am - 9:25am
Adam Black, Director of Horticulture and Conservation
Peckerwood Garden, Hempstead, TX

A Craving for Tex-Mex Plants: Rising Stars with Amazing Adaptability to Regional Challenges

There aren't many regions in the world where you can take a plant that naturally occurs in a USDA zone 8-9 habitat and have it thrive undamaged in a zone 5-6 cultivated situation! Though there are exceptions, a number of plants from warm climate forests, prairies, deserts and mountains of Texas and Mexico have indeed performed flawlessly for years in places like Denver and Chicago, not to mention other regions with weather patterns quite different than they see in nature, such as the Pacific Northwest, Mid-Atlantic and everywhere in the southern US. Perhaps we should be more focused on trialing further possibilities from this region that, in addition to their unmatched adaptability, can also offer a refreshingly new and exotic array of colors, forms and textures to our landscapes.

Adam Black is an expert in rare, unusual and endangered plants. A lifelong plant enthusiast, Adam Black he is currently director of horticulture at Peckerwood Garden in Hempstead, Texas working to transition the formerly private garden of John Fairey into a public botanical garden while continuing to promote conservation and the benefits of a diverse and exciting landscape utilizing low-maintenance plants. He previously managed the forest pathology and forest entomology laboratories at the University of Florida, served as horticulturist for a number of years at Kanapaha Botanical Gardens in Gainesville, FL while also co-owner of the former Xenoflora LLC, a mail order nursery that introduced many new plants to cultivation.

Retired Texas A&M professor John Gaston Fairey started Peckerwood Garden in 1971, which became best known for its unparalleled collection of plants from northeast Mexico, stemming from John's 107 collecting expeditions with collecting partner Carl Schoenfeld of Yucca Do Nursery fame. This private-turned-public botanical garden has grown from 7 acres to 40 acres, now managed by the Peckerwood Garden Conservation Foundation. Peckerwood also is a preservation project of The Garden Conservancy, a nonprofit organization dedicated to saving exceptional American gardens and landscapes. In addition to its Mexican flora, Peckerwood Garden serves as a testing ground for unique plants from around the world as well as an ex-situ conservation site for a variety of imperiled native and foreign plants.

More about Adam Black:
http://www.peckerwoodgarden.org

   


SNA PLANT CONFERENCE
TUESDAY, JANUARY 7, 2020
Session 6
9:30am - 9:55am
Tim Brotzman, President
Brotzman Nursery, Madison, OH

A Quest for New Plants

The recognition and development of new plants has always been of interest to Tim. He believes, whenever possible, a new promotion should have something that makes it unique, and not just another "Similvar" - those being plants that are functionally the same as something already in the trade. In this session Tim will explore some plants that not only interest him for their potential value as to the general public, but some that will stimulate the collector as well.

Tim Brotzman is President and General Manager of Brotzman’s Nursery, Inc, located in Madison, Ohio. The nursery was started in 1955 by his parents, Charles and Dorothy Brotzman and remains a family business involving his brother, Jeff, sister, JoAnna, wife, Sonia and their daughter, Hillary. Approximately 80 acres are cultivated using 5 seasonal employees.

Tim is a 1973 graduate of The Ohio State University, Department of Horticulture. During high school and college, he assisted Dr. David G. Leach in relocating his rhododendron breeding program from PA to a 20-acre farm (now part of Holden Arboretum) close to his family’s nursery. Dr. Leach was instrumental in encouraging Tim to study overseas and in 1975 he began a 10-month employment with The Royal Horticultural Society’s garden in Wisley, England, followed by 3 months working for the Johann Bruns Nursery in Bad Zwischenhan, Germany. In 1980 he was a participant in a multi-national plant exploration to Tibet. Additional independent travels have been to Honduras, Madeira, New Zealand and Taiwan.

Brotzman’s Nursery produces a wide range of interesting trees, shrubs and conifers. Many of these are sourced from contacts they have established around the world. Most notable is the collection of Hamamelis (Witch Hazels) which after more than 30 years now exceeds 130 named cultivars. Of particular pleasure was the chance in 2009 to collect samples of a newly discovered specie, Hamamelis ovalis, from wild locations in Mississippi and Alabama.

Brotzman’s have introduced over a dozen distinctive plants into cultivation, including. Cercis canadensis ‘Covey’ (Lavender Twist®), Cercis canadensis ‘Vanilla Twist’, , Hamamelis virginiana ‘Ice Queen’, Hamamelis x ‘Winter Champagne’, Gleditsia triacanthos ‘Draves’ (Street Keeper®) and their most recent, Cornus kousa ‘Madi-II’ (Mandarin Jewel®), which is believed to be the first commercially available yellow fruited form of Chinese Dogwood in the United States..

Tim has been a member of the Eastern Region of the International Plant Propagators’ Society since 1976 and has served as its president. He feels that for him, this organization’s motto of “To Seek and To Share” best represents the strengths, values and inter-connectivity of our amazingly diverse plant industries. He is saddened to see the shrinkage in the number of nurseries and propagators that is occurring around the world today.

More About Tim Brotzman:
https://www.brotzmansnursery.com/


   


SNA PLANT CONFERENCE
TUESDAY, JANUARY 7, 2020
Session 8
11:00am - 11:25am
Kevin Conrad, Horticulturist
US National Arboretum, Beltsville, MD

The U.S National Arboretum: Preserving and Providing Genetic Diversity to Our Industry

The U.S. Nursery and Landscape industry depends on a diverse and dynamic array of woody ornamental plant material to address pests and disease issues, provide stress tolerant plant material for sustainable landscapes, and meet changing consumer needs and trends. Acquisition and curation of woody landscape plant germplasm is even more critical given the diminished genetic diversity of planted landscapes. The National Arboretum is tasked with building a comprehensive collection of documented woody landscape plant germplasm that is available to the national and international nursery industry and research communities to be used to create improved ornamental plant varieties. Kevin’s talk will focus on the role the arboretum germplasm program plays in conservation and supporting this effort.
For the past 15 years Kevin Conrad has been curating the Woody Landscape Plant Germplasm Repository of the U.S. National Arboretum. This program is connected to the Agricultural Research Services, National Plant Germplasm System of the United States Department of Agriculture. He has worked for the National Arboretum for 26 years in many capacities including herbarium collections manager and curator of the Asian Collections. Kevin is also the USDA liaison for the American Public Garden Associations core program, the Plant Collections Network (PCN). Before joining the arboretum he spent 6 years in various aspects of the Nursery and Landscape industry including sales manager of a multimillion dollar retail store.

More About Kevin Conrad:
www.ars.usda.gov/people-locations/person/?person-id=1101
www.fona.org/wp-content/uploads/2015/10/141539_Summer14_NL.pdf (pages 7-9)

   


SNA PLANT CONFERENCE
TUESDAY, JANUARY 7, 2020
Session 12
3:15pm - 3:40pm
Michael Dodge, President
Vermont Willow Nursery, Fairfield, VT

Wonderful World of Willows

Michael will share his passion for the genus SALIX with a unique presentation of the Wonderful World of Willows. His extensive knowledge has been gleaned through the development of Vermont Willow Nursery. This a unique farm nestled in the rolling hills of Franklin County near the village of Fairfield. Here Michael is growing native and non-native willows suitable for basket weaving, ornamental gardens, living willow structures, privacy screens, windbreaks, riverbank restoration and for phytoremediation, a technology that uses living plants to clean up soil, air, and water contaminated with hazardous contaminants.

There are hundreds of willows or Salix species of trees and shrubs, many hybrids and cultivars that grow from 1 inch to 60 feet in height. Michael grows more than 400 varieties. Willows are fast growing, wonderful material to work with, extremely strong but very flexible that can be used either fresh (for living willow) or dried and rehydrated (for basketry). Sun and water keep Willows happy and healthy growing in all 52 states. 

Michael Dodge is a published plantsman and distinguished photographer who helped change the face of American horticulture through his long association with White Flower Farm’s “The Garden Book.”

Born in England’s beautiful Lake District, Michael was educated at the Royal Botanic Gardens Kew in London and at the University of Delaware. Michael began his American career at the New York Botanical Garden and after five years at Henry DuPont's Winterthur Gardens in Delaware, joined the prestigious White Flower Farm in Litchfield, Connecticut. In his 26 years there Michael held such positions as Director of Horticulture, Chief Propagator, Head Grower, new plant introductions manager, Art Director, Catalogue Designer and Primary Photographer for The Garden Book.

After leaving ‘the Farm’ Michael spent 8 years traveling extensively as an assignment photographer for Europe's leading horticultural picture library. He also lectured across the country as well as rescuing, redesigning and restoring early 20th Century gardens in Bergen County NJ. Since moving to Fairfield VT in 2005 he has worked on his own 50-acre hillside, perhaps the greatest challenge of his life! He has created a willow nursery with the largest collection of Salix in North America and a successful on-line retail nursery of hardy and colorful varieties. Michael now advises Botanical Gardens and Arboreta on the nomenclature of their Salix collections and swaps cuttings with most of them, hence the size of his own collection.


More About Michael Dodge:
https://www.willowsvermont.com/home.html
https://donstathamblog.com/kaatskill-articles-3/michael-dodge-vermont-willows/
https://savvygardening.com/five-questions-with-horticulturist-and-willow-expert-michael-dodge/

   


SNA CONFERENCE
MONDAY, JANUARY 6, 2020
SUPERSESSON
1:00pm - 1:55pm
   
Dr. Charlie Hall, Professor and Ellison Chair

Texas A&M University, College Station, TX

SNA SuperSession – Making the Most of an Uncertain Situation

The current business cycle set a new record for the number of months of economic expansion. But how long can we expect it to last? Does the fact that it is an election year make a difference? Has the Tax Cut & Jobs Act made that much of a difference? What impact has trade had on the economy? And what influence will immigration (or the lack thereof) have on long-term economic growth? Marco and Charlie will discuss these issues and hopefully bring some clarity to these uncertain times. Most importantly, they will discuss what you can actually do about it.

Dr. Charlie Hall, the nation's foremost green industry economist, will team up with Dr. Marco Palma to provide a glimpse of the forecast! Don't miss this tag team of economic experts in a virtual conversation!

Charlie Hall is know for his enthusiasm, passion and expertise in the production and marketing of green industry crops. Join Dr. Hall for a conversation that will look ahead to challenges and opportunities for the industry in 2020!

A native of North Carolina, Dr. Charlie Hall received his B.S. in Agricultural Economics from the University of Tennessee in 1984 and his Master’s Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986. He then obtained his Ph.D. from Mississippi State University in 1988 and began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

Dr. Hall’s expertise in the production and marketing of Green Industry crops is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms. He is an invited speaker at numerous regional, national, and international meetings of various industry-related associations and organizations. He is particularly known for the enthusiasm, passion, and intensity he exhibits when speaking.

Dr. Hall serves as Chief Economist for AmericanHort. He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. In academia, Dr. Hall has received Texas A&M University’s Association of Former Students’ Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. Various Extension awards include the Outstanding Extension Publication Award from the American Society of Horticultural Science; and the Certificate of Meritorious Service and the State Early Career Award, both presented by Epsilon Sigma Phi, the professional society of the National Extension Service. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation.

More About Charlie Hall:
hortsciences.tamu.edu/people/faculty-2/charlie-hall/

   


SNA PLANT CONFERENCE
TUESDAY, JANUARY 7, 2020
Session 10
2:00pm - 2:25pm

Scott McMahan, International Plant Exploration Program
Atlanta Botanical Garden, Atlanta, GA

Plant Exploration with a Purpose

Scott will share stories through photos from 19 years of plant exploration in southeast Asia and how that experience now plays an important part in creating and managing the International Plant Exploration Program at the Atlanta Botanical Garden. This program includes a visiting scholar program as well as separate nursery for field evaluation of his wild collections. Some of the plants that have proven most promising will be highlighted during this session. 

Scott was born and raised in Decatur, GA. He has a Bachelor's degree in English from Wofford College (Spartanburg, SC) and an Associate's Degree in Horticulture from Spartanburg Community College. Scott was the propagator for a large wholesale grower for 5 years as well as the nursery manager at the Atlanta Botanical Garden for several years before opening his first nursery. In 2003, Scott left ABG to open a nursery business in north GA called McMahan’s Nursery. In the fall of 2009, Scott helped to opened another retail nursery called Garden*Hood in downtown Atlanta. Between 2009 and 2016, Garden*Hood won multiple local awards including the “Best of the Big A” in the AJC and Creative Loafing’s “Best Garden shop”.

In early 2016, Scott sold much of his ownership in GardenHood and closed McMahan’s Nursery in order to accept a full time position as the Manager of International Plant Exploration at the Atlanta Botanical Garden. With this new position, Scott oversees plant collection and evaluation at ABG as well as the creation of a visiting scholar program to promote the exchange of knowledge and plants with other botanical institutions around the world. Since 2001, Scott has made nearly 30 overseas scouting and collecting trips for ABG to China, Vietnam, India, Taiwan, Japan, Thailand, Bhutan and Mexico.

Scott lives in Decatur, Georgia with his wife Kristie and two daughters, Lily (13) and Olivia (8).

More About Scott McMahon:
https://atlantabg.org/the-international-plant-exploration-program/

   


SNA PLANT CONFERENCE
MONDAY, JANUARY 6, 2020
SESSION 1
2:00pm - 2:25pm





Thomas Molnar, Associate Professor, Plant Biology/Pathology
Rutgers University, New Brunswick, NJ

Rutgers University Tree Breeding Program:  Here Come the Hazelnuts (for Nuts)
and Next Steps After Scarlet Fire® Dogwood


Advances in hazelnut (Corylus) breeding and huge demand for hazelnut products are opening doors for large-scale commercial production of this high-value, low-input crop across multiple regions of the US and Canada. At Rutgers University we have been working on hazelnut improvement since 1996. In 2020, the first four new disease resistant cultivars will be released from our program, marking a significant step towards commercial hazelnut production in the Mid Atlantic region. Along with this new venture that may eventually span thousands of acres includes the potential demand placed on nurseries to produce millions of hazelnut trees... Thus, new widely adapted hazelnut cultivars may present significant opportunities across many different sectors of agriculture. Beyond hazelnuts, we have been diligently working on dogwood breeding striving to develop excellent and unique landscape specimen plants since Dr. Elwin Orton began the program in the 1960s. With the breakthrough dark-pink bract color and heavy blooming of Cornus kousa ‘Rutpink’ Scarlet Fire®, released in 2016, we set the bar high for releases of additional cultivars of kousa and hybrid dogwoods from our program. In this presentation, a brief overview of hazelnuts will be given including details of the new cultivars being released from Rutgers and a discussion on challenges of commercializing a crop new to the region. A discussion of the dogwood breeding program and a glimpse of the exciting new ornamental dogwoods in the pipeline will also be presented.

Thomas Molnar received his PhD from Rutgers University in 2006 but has been working there in the tree breeding program since 1996.  He is currently an Associate Professor in the Plant Biology Department of the Rutgers University School of Environmental and Biological Sciences (New Brunswick, New Jersey, USA).  His research program concentrates on the genetic improvement and study of hazelnuts (Corylus) and dogwoods (Cornus). Part of this work includes germplasm exploration, collection, and evaluation. A major aspect of his current research is developing and characterizing genetic resistance to eastern filbert blight, a fungal disease which is the primary limiting factor of hazelnut production in the eastern North America. Breeding objectives in both woody ornamentals and hazelnuts emphasize selection for high levels of disease and pest resistance and cold hardiness.

More About Thomas Molnar:
plantbiology.rutgers.edu/faculty/molnar/Thomas_Molnar.html
magazine.nurserymag.com/article/october-2017/preserving-a-vision.aspx
www2.philly.com/philly/news/new_jersey/nutella-hazelnut-shortage-rutgers-research-tom-molnar-20180308.html
www.northjersey.com/story/news/2017/06/09/rutgers-researchers-unleash-scarlet-fire-dogwood/349134001/

   


SNA CONFERENCE
MONDAY, JANUARY 6, 2020
SUPERSESSON
1:00pm - 1:55pm
   
Dr. Marco Palma, Associate Professor & Extension Economist
Texas A&M University, College Station, TX

SNA SuperSession – Making the Most of an Uncertain Situation

The current business cycle set a new record for the number of months of economic expansion. But how long can we expect it to last? Does the fact that it is an election year make a difference? Has the Tax Cut & Jobs Act made that much of a difference? What impact has trade had on the economy? And what influence will immigration (or the lack thereof) have on long-term economic growth? Marco and Charlie will discuss these issues and hopefully bring some clarity to these uncertain times. Most importantly, they will discuss what you can actually do about it.

Dr. Marco Palma will team up with Dr. Charlie Hall to provide a glimpse of the forecast! 
Don't miss this tag team of economic experts in a virtual conversation!

Dr. Marco Palma is Assistant Professor and Extension Economist in the Agricultural Economics Department, Texas A&M AgriLife Extension Service, Texas A&M University System. He graduated from the Pan American School of Agriculture, Zamorano in 1999. He holds a BS (2000) in Agribusiness Management and Agricultural Science, MSc (2002) and PhD (2005) in Food and Resource Economics from the University of Florida.

He coordinates statewide leadership for extension educational programs and applied research in horticultural marketing by providing technical expertise and educational program development for industry audiences, such as producers, packers, and shippers, wholesale and retail trade. His areas of interest are consumer economics, food choices, experimental and behavioral economics and neuroeconomics. Dr. Palma is also the director of the Human Behavior Laboratory at Texas A&M, a transdisciplinary facility that integrates state of the art technology to measure biometric and neurophysiological responses of human decision making. The HBL aims to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior in the social sciences.

More About Marco Palma:
agecon.tamu.edu/faculty-staff/faculty/palma-marco/
http://hbl.tamu.edu


   


SNA CONFERENCE
TUESDAY, JANUARY 7, 2020
POWERLUNCH
12:30pm - 1:15pm

Lunch begins at Noon with Craig's presentation from 12:30pm - 1:15pm followed by the awards presentation from 1:15pm - 2:00pm
Craig Regelbrugge, Senior Vice President — Industry Advocacy & Research
AmericanHort, Washington, D.C.

The State of Play – Capitol  Hill Report

AmericanHort's Craig Regelbrugge is busy in Washington, D.C. keeping up with the ever-changing political landscape on Capitol Hill. Regulatory relief, major infrastructure spending, tax cuts and reform, and health care are all areas of great concern.
He advocates for horticulture every day on Capitol Hill, protects our industry's interests and educates us. Craig will provide a “state of play” update on the horticulture industry’s most critical advocacy priorities like labor and the workforce, trucking and logistics, pest and disease challenges, and more.
Craig joined the staff of the American Nursery & Landscape Association (now AmericanHort) in 2007 as VP Government Relations and Research. Today he continues to represent the green industry on Capitol Hill in the AmericanHort D.C. office. He holds a B.S. in Horticulture at Virginia Tech. He serves in diverse leadership positions including national co-chairman of Agriculture Coalition for Immigration Reform; vice chairman of National Immigration Forum; executive committee of National Council of Agricultural Employers; and a member of USDA Specialty Crop Committee.


More About Craig Regelbrugge:
AmericanHort Team
GreenhouseMag.com Article February 2018

   


SNA PLANT CONFERENCE
MONDAY, JANUARY 6, 2020
Session 2
2:45pm - 3:10pm
Bennett Saunders, Co-Owner
Saunders Brothers, Piney River, VA

The Future of Boxwood

Boxwood have been a mainstay in gardens for hundreds of years. Their popularity has largely been due to their survival and success with minimal care. Today, a host of diseases and pests threaten this legacy. But thanks to American scientists and careful analysis, answers are on the way!

Third generation nurseryman Bennett Saunders is Chief of Operations for Field and Fruit Production for Saunders Brother Nursery. He grew up working in the family boxwood nursery and after receiving a bachelor’s degree in Agricultural Economics from Virginia Tech in 1983, he came back to the family business to grow fruit and boxwood.

The discovery of Box Blight in the United States in 2011 directed his attention to varieties of boxwood which show tolerance to this disease. Today, in addition to continuing to manage the fruit and field crops, he is the General Manager of Saunders Genetics, which created NewGen™ boxwood. These boxwood show better tolerance to Box Blight, better resistance to Boxwood Leafminer, and also offer the WOW factor to America’s favorite plant!

More about Bennett Saunders:
https://www.saundersbrothers.com/page/Meet-Bennett-Saunders
https://www.nurserymag.com/article/new-gen-boxwood-announcement-saunders-brothers/
https://gardenandgun.com/articles/boxwood-blight/


   


SNA PLANT CONFERENCE
TUESDAY, JANUARY 7, 2020
Session 7
10:00am - 10:25am
Lloyd Traven, Co-Owner
Peace Tree Farm, Kintnersville, PA

Trend-Spotting:  Finding the Coolest Plants in the Crowd

Winning, long term, depends on being in front of the trends, seeing What’s Next before everyone else hears about it, and getting in the market and getting out before everyone else drives directly to the bottom. Seeing it everywhere at a giant trade show means it is already 3 years too late! The questions are ‘WHAT is it, WHERE do I get it, WHO is going to buy it, WHEN do I put it out there and drop it, and WHY does it deserve to exist?’ The answers really do not involve horticultural reasons, but are more emotional and social. Sometimes it just screams at you, but sometimes it is a subtle and slower realization that you are seeing a repetition in print or fabrics or ads in different industries that trigger an epiphany, and it often is something that is a sequel, a distant memory that bursts back into your brain and must become alive again NOW. See the rationale for finding and introducing the Next Big Thing, how to ride this wave and when to bail before it crashes down on you.

Lloyd Traven and his wife, Candy, established Peace Tree Farm LLC in 1983. Lloyd graduated cum laude from Delaware Valley College of Science & Agriculture in 1979 and attended Cornell University Graduate School in Floriculture. He was assistant to the president for special projects at Ball Seed before that. Projects included the first plug seedlings program and the first pelleted seed for ornamental horticulture. Peace Tree is known for innovation, automation, sustainability and certified organic production across a diverse array of genera and was chosen as National Grower of the Year in 2005.

Peace Tree Farm has introduced several world standard plants, including ‘Phenomenal’ lavender, and continues to innovate into a second generation. They are know for introducing new and unusual plants to the market and creating an amazingly complex ecosystem of biological controls, using almost no chemicals or plant growth regulators.

More about Lloyd Traven:
https://www.peacetreefarm.com/
https://www.greenhousegrower.com/author/ltraven/
https://gpnmag.com/article/love-pennsylvania-greenhouse/


   


SNA PLANT CONFERENCE
TUESDAY, JANUARY 7, 2020
Session 9
11:30am - 11:55am
Mary Vaananen, Operations Manager, North American
Jelitto Perennial Seeds, Louisville, KY

5 Seeds 5 Stories

In every seed is a story of adaptation and survival, as well as its human connection. In every story, adventure, discovery, and a bit of awe for the incredible beauty and intelligence of the plant world. As a breeder of new selected seed strains, Jelitto welcomes nature's adaptation, partnering to make new forms available to gardeners around the world.

Mary began her horticulture career working at a perennial and herb nursery in Louisville, KY circa 1990. She loved it and spent all of her pay check at the nursery (her boss was sorry to see her leave). From there she joined the University of Kentucky Cooperative Extension service working with homeowners and their garden challenges. The next step in her journey was as a Horticulture Technician at Bernheim Arboretum, where she managed what was disdainfully referred to as the Herbaceous Plant Litter collection. This blatant pro-woody bias strengthened her resolve to spread perennial love.

From her position at the Arboretum, she took a job at Jelitto Perennial Seeds where she began as an assistant to Allen Bush. She now manages the North American operation – preaching on the virtues of seed: Mother Nature’s perfect propagule.

More about Mary Vaananen:
https://www.jelitto.com/
https://www.gardenrant.com/2018/11/how-an-office-became-a-garden-sanctuary-and-art-space.html

   


SNA PLANT CONFERENCE
TUESDAY, JANUARY 7, 2020
Session 11
2:30pm - 2:55pm
Adam Wheeler, Horticulture and Plant Development Manager
Broken Arrow Nursery, Hamden, CT

Plants for Geeks: An Exploration of Underutilized Plants and New Introductions
from Broken Arrow Nursery


Since its inception, Broken Arrow Nursery has strived to be a premiere destination that seeks to inspire a love of plants and enrich the lives of our customers through the unique, great plants we grow and knowledge we freely share. We are breeders, collectors, propagators and promoters with a special eye toward rare, unusual and garden worthy plants. Come learn about some of our favorite underutilized plants and new selections.

Adam started playing with plants at Broken Arrow in 2004 after completing his BS degree in Urban Forestry and Landscape Horticulture at the University of Vermont. His favorite responsibilities at the nursery include plant propagation and the acquisition and development of new plants. He is a past recipient of the Young Nursery Professional Award from the New England Nursery Association and is the current Vice President of the North American Maple Society. He loves to share his passion for plants through photography and educational outreach. As a result, he lectures widely on a variety of subjects and is also an adjunct lecturer at Naugatuck Valley Community College and the Berkshire Botantical Garden. With his spare time he enjoys cultivating his eclectic collection of rare and unusual plants, rock climbing and competitive giant pumpkin growing!

More about Adam Wheeler:
https://www.brokenarrownursery.com/

   


SNA PLANT CONFERENCE
MONDAY, JANUARY 6, 2020
Session 3
3:15pm - 3:40pm
Maria Zampini, President
Upshoot, Madison, OH

Unique New Trees Please!

Welcome to 2020! It's a new year so what better time to take a look at some of the newest street tree and landscape selections that are now available on the market!

Maria is a 4th generation nurseryman and proud of it! After graduating from Penn State with a BS in Horticulture, she ran the family’s 1000 acre wholesale nursery, destination attraction garden center and new plant research and development division. She took a new path in 2009 partnering with her father to form UpShoot LLC, a boutique horticultural marketing firm focusing on sales, marketing and licensing of new plant introductions and gardening related products. In 2019 Maria partnered with Spring Meadow Nursery to develop the Proven Winners® ColorChoice® Flowering Trees program.

Maria is a freelance writer for both green industry trade journals and consumer gardening magazines. In 2015 she released her first book with co-author Pam Bennett titled Garden-pedia: An A-Z Guide to Gardening Terms. This ASHS award winning book is going in to its second printing. Additionally she has spoken nationally and internationally on a variety of gardening related topics.

Maria has pushed the glass greenhouse ceiling becoming the 1st female President of the Ohio Nursery & Landscape Association and International Ornamental Crabapple Society. She serves as the Vice-President of GardenComm: Garden Communicator’s International. She is also on the ONLA Legislative Committee. Locally she is on the Salvation Army Advisory Board in Painesville, Ohio. 

More about Maria Zampini:
http://www.upshoothort.com/staff/about-us-maria-zampini/
http://www.upshoothort.com/

   
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