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     Serving the Horticulture Industry Since 1899
SNA SuperSessions

Monday, January 7, 2019    |   1:00pm - 1:45pm
Tuesday, January 8, 2019   |   9:00am - 9:45am
Tuesday, January 8, 2019   | 12:45pm - 1:30pm  
Level 300, Room 340



Dr. Charlie Hall


Dr. Marco Palma
    
Monday, January 7, 2019   |   1:00pm - 1:45pm   

The Forecast – Outlook for the Spring Season
featuring Dr. Charlie Hall and Dr. Marco Palma, Texas A&M, College Station, TX

Danny Summers will set the stage for this opening session as Dr. Charlie Hall, the nation's foremost green industry economist, teams up with Dr. Marco Palma to provide insight on the outlook for the spring season. Should you hold back, stand status quo, or see this time of uncertainty as a time of opportunity? What impact will housing trends have on the economy? How will Generation X impact the market as the Baby Boomers are retiring? What will the 2019 spring season look like and how will it impact your business? Structural changes in the industry will also be discussed, along with strategic implication for growers, service providers, and retailers. Don't miss this tag team of economic experts in a virtual conversation providing a glimpse of the forecast!

Watch Charlie and Marco's presentation from 2018!

See SNA Conference Speaker page for more details on Dr. Charlie Hall and Dr. Marco Palma.




 Claudia West


 
Tuesday, January 8, 2019   |   9:00am - 9:55am

Planting in a Post-Wild World
featuring Claudia West, ASLA, Phyto Studio, Arlington, VA

We live in a global city and few wild places remain in today's world. Planting designers have the opportunity and responsibility to bring wildness and ecological value back into our landscape. This challenge requires a new form of planting design that works with natural principles and marries horticulture with ecology. Known for her passionate advocacy of plant-driven design, Claudia West is a leading voice in the emerging field of ecological planting design. She has worked on all sides of the green industry-as a designer, a grower, installer, and land manager-grounding her innovative work in pragmatic solutions that address the realities of our urbanizing world. She is the co-author of the critically acclaimed book, Planting in a Post-Wild World (Timber Press, 2015). Join Claudia as she

  • Explores how native and ecological plants will fit into our future landscape and how plant community based design strategies can help you meet aesthetic and ecological goals during your next planting project.
  • Analyzes differences between the way plants grow in the wild and the way they grow in designed landscape.
  • Examines strategies for creating aesthetic frames around mixed planting to make them attractive and appealing to the public.
Gain a better understanding and learn how to use site constraints as assets and minimize site preparation resources. You won't want to miss the SuperSession!

See SNA Conference Speaker page for more details on Claudia West.



Craig Regelbrugge
 

Tuesday, January 8, 2019   |   12:45pm - 1:30pm   (SNA PowerLunch Session)

The Players – Capitol Hill Report
featuring Craig Regelbrugge, AmericanHort, Washington, DC

With a new administration and a new Congress, AmericanHort's Craig Regelbrugge is busy in Washington, D.C. keeping up with the ever-changing political landscape on Capitol Hill. Regulatory relief, major infrastructure spending, tax cuts and reform, and health care are all areas of great concern. But the issue of greatest uncertainty and anxiety in the coming year will be labor. Craig advocates for horticulture every day on Capitol Hill, protects our industry's interests and educates us. He will provide an insiders view of what we may expect from Capitol Hill, the players to watch, and the issues affecting our industry the most. Don't miss this informative session!

See SNA Conference Speaker page for more details on Craig Regelbrugge.

Don't miss the SNA SuperSessions!


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