Atlanta, GA, January 21, 2011 – The Southern Nursery Association (SNA) board of directors announced today that Karen Summers has been appointed interim executive vice president for the association to fill the position made vacant by the departure of Steve Newton last year.
The appointment comes after the SNA board of directors has set new directives for organizational change to rebuild and strengthen the association to achieve financial health and once again become an integral part of the horticulture industry in the southeast. Over the past few years, the association's financial stability has been shaken by the economic downturn, a decline in membership and no longer depending on a trade show for the major source of income. The newly elected board of directors plans to focus on member services that will promote the economic welfare of members as well as the association. The goal of the current board is to not only survive but thrive.
Summers will be responsible for the day-to-day operations of the association as well as implementing the board’s strategic direction and plans. “I’m delighted that Karen has agreed to be our interim executive vice president,” said newly elected president Randy Bracy. “Her previous eighteen-year tenure with the association makes her an ideal choice to head our organization through this period of transition.”
Summers brings nearly two decades of association experience serving as Director of Administration for the SNA from 1988 to 2006. During her tenure, she was instrumental in developing membership and booth sales to record levels, as well as building and improving member and exhibitor services. Since resigning from her position in 2006, Summers has enjoyed spending time with her family. “This extended career break came at a time in my life when my family needed me the most, but I am now ready to get back in the saddle and do whatever it takes to implement the new direction set by the SNA board and offer support to our members. I am grateful to the board for giving me the opportunity to provide leadership at this critical juncture,” Summers said.
In the coming months, Summers will work with the SNA board of directors to evaluate the association’s strengths and weaknesses to allow accurate assessment of risks and opportunities, take strategic action, and set directives for organizational improvement. Immediate changes will include the closing of the Atlanta, Ga. office. Summers will maintain a home-based office during this interim time.
The SNA board invites members to share their thoughts on issues critical to SNA’s future. These comments may be sent to firstname.lastname@example.org.
The Southern Nursery Association is a non-profit, professional trade association representing the horticultural industry in the southern U.S. SNA provides member services to wholesale growers, brokers, retailers, landscape contractors, landscape architects, grounds maintenance contractors, interiorscapers and allied suppliers. Established in 1899, the SNA strives to provide educational, marketing and networking opportunities essential to the survival of the horticultural industry.
For further information on SNA, contact the Southern Nursery Association, Inc. at 894 Liberty Farm Road, Oak Grove, VA 22443-5200, Voice/Fax: 804.224.9352, Email: email@example.com or visit the SNA Website at www.sna.org.
Southern Nursery Association, Inc., 894 Liberty Farm Road, Oak Grove, VA 22443
Phone/Fax: 804-224-9352, Email: firstname.lastname@example.org, Website: www.sna.org